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Site & Category Summary: Average Stay metric
Average Stay is used as an engagement metric. Historically, site engagement was measured exclusively by page views; however, with the introduction of new technologies, such as AJAX and online video, sites are able to reduce the number of clicks a visitor needs to make to obtain the information they are seeking.
Recommendation: Average Stay can be interpreted through different lenses. For instance, a content site like MySpace will strive to keep people on their site as long as possible per visit. In contrast, a search engine like Google will want to help their users find the best results as fast as possible and may consider long Average Stays concerning.