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Category: Visits Metric
Visits are initiated when a user enters a site during an internet session. As the user interacts with the site the visit is live. Visits are considered live until the user's interaction within the entire internet session has ceased for a 30-minute period. Visits are unique to a session.
For instance, User A enters Yahoo at 9:00. User A checks their email and reviews the week's weather forecast. User A then goes to a meeting at 9:30. She returns at 10:30 and checks her Yahoo email again. Since 30 minutes lapsed between her two interactions User A is considered "one person" that made "two visits".